Fino al 2015.
Sony Computer Entertainment Europe (SCEE) ha annunciato oggi il prolungamento del suo contratto di sponsorizzazione della UEFA per la stagione UEFA Champions League 2012-2015 e per la Supercoppa UEFA nel 2012, 2013 e 2014.
Con il rinnovo di questo accordo, PlayStation continua un lungo sodalizio, che dura da quindici anni, con il torneo di calcio per club più prestigioso d’Europa.
PlayStation si unisce ad Heineken, UniCredit, Ford, MasterCard e Adidas come partner ufficiale per le stagioni 2012-2015.
Maggiori dettagli nel comunicato ufficiale:
PlayStation Extends Sponsorship of UEFA Champions League
London, 02 April 2012 Sony Computer Entertainment Europe (SCEE) today announced the extension of its sponsorship agreement with UEFA for the UEFA Champions League seasons 2012 to 2015, and for the UEFA Super Cup in 2012, 2013 and 2014.
With the renewal of this agreement, PlayStation continues a fifteen-year long association with Europe’s most prestigious club football tournament. PlayStation joins Heineken, UniCredit, Ford, MasterCard and adidas as an official partner for the 2012-2015 seasons.
Commenting on the agreement, David Taylor, CEO of UEFA Events SA, said:
“We are pleased to continue our long-standing partnership with PlayStation, an iconic brand that has been an enduring sponsor of UEFA’s top club competition since 1997. Sponsorship of the UEFA Champions League continues to offer a unique stage to develop brands and provides our partners with excellent opportunities to reach their target audience.”
Nick Caplin, Head of Communications at SCEE, said:
“We are very proud to continue our partnership with UEFA. The UEFA Champions League has been a huge basis for PlayStation®3 and as well as continuing to support this platform, we now look forward to bringing our latest platform, PlayStation®Vita, to such significant sporting tournaments.
Top-level football provides an enormous opportunity to reach the PlayStation audience both in Europe and worldwide. This agreement solidifies the partnership between Europe’s biggest sporting and entertainment brands”
From 2012 onwards, the Sony Group will focus on the sponsorship of UEFA Champions League under the PlayStation brand only. Following a six-year long relationship, Sony Europe, under the corporate Sony brand, will discontinue its
sponsorship and focus on creating other entertainment-driven activities across the Sony Group.