Un risultato che conferma come la console Microsoft non ha concorrenza negli Stati Uniti.
Black Friday
La settimana che precede quella delle festevità natalizie è chiamata in Nord America “Black Friday”, ovvero venerdì nero, nel quale tutti i negozi quindi anche quelli di videgames, vendono a prezzi da saldi console Wii, Xbox360 e PlayStation 3, accessori e anche alcuni titoli.
In questo venerdì nero Xbox360 ha venduto il triplo delle unità rispetto a PlayStation 3, il 25% in più rispetto al 2007, un risultato senza precedenti che sugella la forza sul mercato statunitense della console di Microsoft.
Ad agevolare questo risultato indubbiamente il prezzo molto più basso e accessibile di Xbox360 venduta nella versione ARCADE a 199$ e in Europa a 179 Euro.
Tra i titoli più venduti insieme alla console ci sono “Gears of War 2” , “Fable 2” e “Lips” .
Don Mattrick, senior vice president della Interactive Entertainment Business di Microsoft, è pronto a scommettere che lo stesso risultato sarà presto ottenuto in Europa.
Di seguito il comunicato ufficiale:
Xbox 360 Registers Biggest Black Friday in Its History
Xbox 360 consoles and games sell at record levels; outsells PlayStation 3 by three-to-one ratio.
REDMOND, Wash., Dec. 1 /PRNewswire-K/ – Microsoft Corp.’s Xbox 360 video game and entertainment system kicked off the holidays with record- breaking console sales on one of the biggest shopping weekends of the year in the U.S. Retailers reported Xbox 360 console sales over the Black Friday weekend were on pace to beat previous years, outselling the PlayStation 3 by a three-to-one ratio and estimating a 25 percent increase from Xbox 360 Black Friday sales figures from 2007.
Strong game sales rounded out a historic Black Friday for Xbox 360, with record-paced software sales continuing for key Microsoft titles, such as “Gears of War 2,” “Fable II,” and “Lips.” Xbox 360 continues to have the highest game attach rate of any console at 8.1 games per console.
“We entered into the Black Friday sales period with cautious optimism, knowing that dollar for dollar, Xbox 360 offers more social entertainment value than any other console on the market,” said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. “Record Black Friday sales in the U.S., coupled with our existing global install base of 25 million and an online community of more than 14 million Xbox LIVE members, have laid the groundwork for continued global sales momentum in 2009.”
Xbox 360 sales have also surged worldwide since the September price drop, outselling the PlayStation 3 week over week across Europe. Console sales in Europe are up as much as 400 percent, with sales nearly double year over year and reaching 7 million consoles sold this generation.
With a mass-market price point starting at $199.99 worldwide (estimated retail price) for Xbox 360 Arcade, a games lineup of more broad-appeal social titles than any other platform, and the recently launched New Xbox Experience, Xbox 360 is leading the industry and inviting everyone to play.
